New York Jets player Tim Tebow launched a line of headphones on Thursday with audio accessories company Soul Electronics, featuring high-endurance models for athletes, as well as a business-inspired pair called the "Jet."
Tebow unveiled the new line at the 2013 International CES conference in Las Vegas under the Soul Electronics brand, which was founded by rapper and actor Ludacris.
In addition to the Jet, Tebow has become a brand ambassador for the company's flagship SL300 signature headphone series — the latest model is available in blue, white and black for limited release. Meanwhile, Tebow's Combat+ line features noise-cancelling technology and is designed for athletes, as well as more casual users.
When a Soul Electronics spokesperson introduced the Jet headphones, she said it might not be called this for "too much longer — we might change the name," alluding to the possibility of a looming trade. "I'm just kidding," she added. (Tebow turned red and laughed along with the press).
When asked if he regrets the name, he said: "It's also called the Jet because it's the executive line for people who fly across the country ... and are flying in jets." (More laughter followed).
Tebow said he was most directly involved with developing his Combat+ line.
"I was so interested in having something comfortable I could practice on the field in before games," Tebow said.
"I was so interested in having something comfortable I could practice on the field in before games," Tebow said. "So many headphones can feel good and sound great, but when you're warming up, they fall off and that is a big distraction. We came up with these Combat models to help you keep that focus."
Despite it being an already saturated market with a big increase in celebrity-branded headphone lines — including one from reality TV star Snooki that also launched this week — Tebow said his collection is appealing for all types of people.
"People who try them out will hopefully believe in them," Tebow said. "We have headphones for athletes who want to train and some for those who want to fly or even sleep. They are even great for moms who are doing the dishes and listening to their country or gospel music. Whoever you are, whatever you are doing, we have something that fits you."
Tebow, who said it was his first time at CES, called the huge tech conference "a whirlwind."
"I've seen a lot of cool stuff," he said. "That fork that helps you lose weight is pretty crazy."