Rapper T.I. was officially named Global Creative Consultant of the Rémy Martin Cognac brand today (June 29th).
Under teams of the deal, T.I. will work to help with promotions, merchandising and digital media campaigns for a variety of the Rémy Martin cognac marques.
The rapper has already started offering creative input towards Rémy Martin’s “Things are Getting Interesting” campaign.
Rémy Martin will help T.I expand his K.I.N.G. Foundation by providing funds to the non-profit, which helps low income families through a variety of community-oriented programs.
"T.I. is a powerful voice in the entertainment world as a recording artist, actor and producer. And Rémy Martin recognizes the similarities between the art of producing fine cognacs and blending music and words to create hit songs,” said Lamar Johnson, Director of Marketing and Branded Entertainment, Rémy Cointreau USA, Inc. "We are very pleased to partner with T.I. to build upon our successful ‘Things are Getting Interesting’ marketing campaign."
Rémy Martin and T.I. will work jointly to market and promote a new signature blend of the premium brand Rémy Martin V.S.O.P., which the rapper developed on a trip to the company’s headquarters.
“I’ve been a fan of Rémy Martin for many years so I’m honored to be working with them as creative consultant. And now after my trip to Cognac, I admire the brand’s genius even more. I’m excited about all the possibilities of this partnership,” said T.I.
T.I. seventh studio album King Uncaged is due in stores August 17th.
Compton, Hip-Hop star Game took advantage of an album delay to add some superstar fire power to his upcoming release The R.E.D. Album.
The R.E.D. Album, which was originally due in stores on June 15th, has been pushed back to August 24th.
Last Wednesday (June 23rd), Game was in Encore Studios in Burbank, California, where he linked with Cool & Dre, who produced three tracks on The R.E.D. Album.
In the studio with Game was chart-topping rapper Drake, who laid down a verse for the song “Good Girl, Bad Girl” and Queen Latifah, who was there to witness the session.
Drake is a breath of fresh air for everybody, he’s cool, clean and he aint got no drama or beef,” Game told AllHipHop.com. “The chicks love him, the n***as support him.”
Drake’s latest album received a lot of support, moving over 446,000 copies during the first week of its release, on June 15th.
Prior to the album’s release, Interscope changed the June 15th release date of Thank Me Later and Game accurately predicted Drake’s success.
“Me, I am just trying to feed my family and remain potent in Hip-Hop,” Game told AllHipHop.com. “I know the caliber emcee that I am and I know for a fact I am needed in Hip-Hop. I am one of the few cats left that really cares about the essence of Hip-Hop. I can’t disrespect the colorful Hip-Hop or the “drake” era, so I have to blend into what Hip-Hop has elevated to, but I have to stay true to my roots. It’s longevity with me. I have a whole new motivation. I love music and I love where its going.”
The R.E.D. Album is due in stores August 24th.
Drake says he knows G4 pilots on a first name basis. But after today, they’ll remember his government as well. As we reported, Drake embarked on Virgin America’s inaugural flight to Toronto, Canada. On board were Virgin founder, Sir Richard Branson, San Francisco Mayor Gavin Newson, and Governor Arnold Schwarzenegger. Sweet.